Master in Marketing
Tuesday, August 20, 2024
Summary
| Title: | Master's Degree in Marketing |
| Approval: | RPC-SO-03-No.027-2018, June 7, 2023 |
| Duration of the program: | Semesters: 2 Summers: 1 Subjects: 18 Credits: 34 |
| Addressed to: | This program is aimed at professionals with a university degree who seek to create business value, wish to improve their professional performance, have the potential to occupy managerial positions, lead teams or processes, and manage new businesses (innovative projects or their own ventures) in Ecuador and the world. |
| Schedule: | Tuesday and Thursday from 6:00 pm to 10:15 pm and Saturday from 8:30 am to 1:00 pm. |
| Language of the classes: | Spanish |
| Investment: | Registration: $1.172,61 Tariff: $11.727,39 Total: $12.900 |
Academic Mesh
The Master in Marketing program lasts one year (2 semesters and 1 summer) and you can start your studies in August or January of each year. The program consists of courses in: marketing management and is complemented by liberal arts, leadership and degree courses.
Semester 1 - Opportunities | ||
| Section | Subject | Credits |
|---|---|---|
| Marketing management | Strategic marketing | 2 |
| Consumer behavior | 2 | |
| Statistics for marketing | 2 | |
| Marketing analytics | 2 | |
| Market research | 2 | |
| Liberal arts and leadership | Liberal arts workshop | 1 |
| Qualification | Degree Project I | 2 |
Semester 2 - Strategy | ||
| Section | Subject | Credits |
|---|---|---|
| Marketing management | Innovation and new products | 2 |
| Brand management | 2 | |
| Communication strategy | 2 | |
| Pricing strategy | 2 | |
| Channel strategy | 2 | |
| Services marketing | 1 | |
| Liberal arts and leadership | Leadership workshop | 1 |
| Qualification | Degree Project II | 2 |
Summer - Efficiency and technology | ||
| Section | Subject | Credits |
|---|---|---|
| Marketing management | Finance applied to marketing | 2 |
| Digital marketing | 3 | |
| Degree Project III | 2 | |
| Espíritu global | International week at UNIANDES, Bogotá-Colombia*. | - |
*Complementary international week included in the value of the master's degree, with no option for reimbursement in case of non-attendance.
Postulation
Payment for the application package
|
Application form
|
Entrance evaluation
|
Selection
Delivery and validation of basic documentation to the Admissions Office
|
Delivery and validation of specific documentation to Escuela de Empresas
|
Personal interview
|
Admission
The Admissions Office will notify you via e-mail of the results of your application and selection process. |
The Master in Marketing includes an international week at Universidad de los Andes in Colombia.
Experience the dynamism of the Colombian industry and learn with leading professionals in their sector, new ways to generate value in an international context.
Testimonials
More information
Karolina Báez
Coordinadora Comercial
Edificio Hayek H-100E
02-297-1700 ext.1582
kbaez@usfq.edu.ec
Why study at USFQ?
Liberal arts university
The liberal arts, an educational philosophy in which all disciplines of knowledge have equal importance, allows us to train free individuals, aware of their surroundings, entrepreneurs, self-confident, creative and without conditioning.
“Autonomy properly understood is the beginning of freedom. Freedom with responsibility is the law of the university.”
Santiago Gangotena
Leading with integrity and freedom to create value in society.
The future Master in Marketing will achieve:
Manage marketing teams and new business efficiently.
Propose and execute marketing plans aligned with global trends.
Improve management and leadership skills.
Promote innovation with integrity and freedom.
