Master in Marketing - MCD
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Why study at USFQ?
Liberal arts university
The liberal arts, an educational philosophy in which all disciplines of knowledge have equal importance, allows us to train free individuals, aware of their surroundings, entrepreneurs, self-confident, creative and without conditioning.
“Autonomy properly understood is the beginning of freedom. Freedom with responsibility is the law of the university.”
We train critical thinking leaders with a liberal and entrepreneurial spirit.
The future Master in Marketing will achieve:
Efficiently manage the commercial area of organizations in the industrial, manufacturing, artisan and service sectors in Ecuador and the world.
Analyze balance sheets and critical financial indicators in sales and marketing management.
Apply knowledge to analyze consumer behavior, determine prices and costs efficiently, and manage mass and retail channels.
Propose ways to export and seek opportunities in international markets.
Design processes for the development of new value-added products, advertising plans and brand and product positioning.
The Master of Business Administration includes an international week at one of our partner universities.
EDEM, school located in Valencia- Spain, created by and for entrepreneurs. It has more than 15 years of experience and is part of the Marina de Empresa ecosystem, a group of 3 institutions that make up the perfect place to develop initiatives and the individual talent of its students.
Babson College, leading university in entrepreneurship located in Wellesley, Massachusetts, United States. Since its inception in 1919, it prepares and empowers business leaders who create, cultivate and manage sustainable economic and social value with a global reach.