Escuela de Empresas » Programas académicos » Masters » Master in Marketing

Master in Marketing - MCD

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Title:Master's Degree in Marketing
Approval:RPC-SO-03-No.027-2018, January 17, 2018
Duration of the program:Semesters: 4
Subjects: 19
Credits: 44
Addressed to:Professionals with practical knowledge of marketing, marketing and sales with a third level degree in any field of knowledge.
Schedule:Class sessions 3 days per week
Parallel 1: Monday, Wednesday and Friday from 6:30 pm to 9:45 pm.
Parallel 2*: Tuesday and Thursday from 6:30 pm to 9:45 pm and Saturday from 9:00 am to 12:15 pm.
*Parallel 2 will be opened only when parallel 1 is completed.
Investment:Registration: $1,315
Tariff: $13,150
Total: $14,465
Application exam dates:

Saturday, October 22 2022
Saturday, November 19 2022



Academic Mesh

Semester 1

Accounting and Finance MKTMMCD60013
Management communicationMMCD60022
Consumer behaviorMMCD60032
Segmentation and positioningMMCD60042
Liberal arts 1MMCD61011

Semester 2

Sales managementMMCD60053
Pricing strategyMMCD60062
Strategic brand managementMMCD60072
Channel strategiesMMCD60082
Liberal Arts 2MMCD61021

Semester 3

New product developmentMMCD60093
Services marketingMMCD70012
Digital MarketingMMCD70022
Preparación del trabajo de titulaciónMMCD7982T5
Preparación del examen complexivoMMCD7981X5

Semestre 4

Negocios internacionalesMMCD70042
Marketing relacionalMMCD70052
Simulación global de marketingMMCD70062
Desarrollo trabajo titulaciónMMCD7992T4
Examen complexivoMMCD7991X4



Applicants must meet the following requirements:

  • Pay the application package to Universidad San Francisco de Quito through the online portal for the concept of "Postgraduate application process".
  • Complete the application form and the registration document for the entrance exam.
  • Take entrance exam. To do this, refer to the admissions process. Take an English proficiency exam.
  • For the USFQ School of Business master's degrees, it is required to present a certificate of proficiency in English issued by the Department of Foreign Languages ​​USFQ - DLE through one of the following options:
    • Taking the exam that will take place the same day that the entrance exam will be taken. The result will indicate the level of English that the applicant has.
    • Validation by the USFQ Department of Foreign Languages ​​of a certificate issued by an internationally recognized language institute that certifies the level of proficiency achieved. It will be considered valid, as long as no more than two years have elapsed since its issuance.
    • Certificate of equivalence to the scale of the Common European Framework of Reference for Languages ​​from the USFQ Department of Foreign Languages ​​of the results of the TOEFL or Cambridge exams, valid for a maximum of two years.
    • In the case of USFQ Alumni, applicants may directly request the certificate at the USFQ Department of Foreign Languages ​​– DLE.

Applicants must demonstrate a level of proficiency in English in relation to the scale of the Common European Framework of Reference for Foreign Languages ​​(CEFR).


Sending letters of admission

The Admissions Office will notify you via email of the results of your application and selection process.


Applicants who have passed the first stage of the process must satisfactorily complete the following:

Entrega y validación de documentación básica

  • Third level title
  • Title registration at SENESCYT
  • Degree certificate with note
  • Official record of notes
  • Citizenship card or passport
  • Certificate from the Department of Foreign Languages ​​USFQ – DLE, certifying the level of English

Delivery and validation of specific documentation

  • Updated resume
  • Personal data form
  • Two letters of professional recommendation, which must be sent personally by the person who issues the documents. The envelope must be sealed and cannot be tampered with by the applicant.
  • Personal essay


Once the applicants have submitted all the documentation, they will be invited to a personal interview.


More information and advice

Karolina Báez
Coordinadora Comercial

Edificio Hayek H-100K
02-297-1700 ext.1582

Why study at USFQ?

Liberal arts university

The liberal arts, an educational philosophy in which all disciplines of knowledge have equal importance, allows us to train free individuals, aware of their surroundings, entrepreneurs, self-confident, creative and without conditioning.

“Autonomy properly understood is the beginning of freedom. Freedom with responsibility is the law of the university.”

Santiago Gangotena

We train critical thinking leaders with a liberal and entrepreneurial spirit.

The future Master in Marketing will achieve:

Efficiently manage the commercial area of organizations in the industrial, manufacturing, artisan and service sectors in Ecuador and the world.

Analyze balance sheets and critical financial indicators in sales and marketing management.

Apply knowledge to analyze consumer behavior, determine prices and costs efficiently, and manage mass and retail channels.

Propose ways to export and seek opportunities in international markets.

Design processes for the development of new value-added products, advertising plans and brand and product positioning.

International week

The Master of Business Administration includes an international week at one of our partner universities.

EDEM, school located in Valencia- Spain, created by and for entrepreneurs. It has more than 15 years of experience and is part of the Marina de Empresa ecosystem, a group of 3 institutions that make up the perfect place to develop initiatives and the individual talent of its students.

Babson College, leading university in entrepreneurship located in Wellesley, Massachusetts, United States. Since its inception in 1919, it prepares and empowers business leaders who create, cultivate and manage sustainable economic and social value with a global reach.

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