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Management and strategy
Verano 2023
The entrepreneurship program for university students
Resumen
| Fecha de inicio: | Verano 2023 |
| Fecha límite de inscripción y pago: | Próximamente |
| Duración del programa: | 6 días |
| Dirigido a: | Estudiantes actuales de la Maestría en Administración de Empresas - MBA, Alumni de las Maestrías en Mercadotecnia, y MBA graduados en el periodo 2020 o 2021. |
| Modalidad: | On-site |
| Inversión: | Costo incluido en la matrícula de los estudiantes activos de la Maestría en Administración de Empresas. Alumni MBA y MCD podrán acceder al programa por un costo adicional. |
| Lugar: | Boston - Estados Unidos |
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Lineamientos |
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Babson Build The Entrepreneurship Program for University Students is held on the beautiful Babson College campus, located just 20 minutes from downtown Boston. The College’s 370-acre campus in Wellesley, Massachusetts is a vibrant and diverse community of more than 2,100 undergraduate and 900 graduate students, nearly 250 full-time and part-time faculty, and a staff of 670. During Babson Build, time is allocated outside of the curriculum for recreation and the opportunity to explore Boston, a city rich in history and culture. Nestled into the New England area of the Atlantic seaboard, Boston and its surrounding areas offer something for everyone to enjoy: fine dining, sporting events, museums, shopping, harbor cruises, and much more. |
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Program overview Babson Build is designed as a course to be delivered at Babson College. The course will include case studies, break-out sessions, videos, group presentations, and lectures, and is designed around complementary topics. Strong emphasis will be placed on acquiring knowledge about the primary and secondary topic areas of entrepreneurship, as well as the development of strong negotiation skills. Students will be expected to complete assigned readings within the program to further develop their knowledge about entrepreneurship. |
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Innovation & creativity: entrepreneurial thought and action Entrepreneurship is a way of thinking and acting. Examine how it impacts our behaviors, and learn how entrepreneurs act under increasing levels of uncertainty. |
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The entrepreneurial journey: Start › scale › exit Entrepreneurship is more than just a great idea. Learn how to forecast— and finance—two or three steps ahead in order to smoothly scale, and even exit, an entrepreneurial venture. |
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Innovation dynamics and disruption See how startups with limited resources are able to disrupt established incumbent firms, and understand the nuances of this phenomenon. |
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Business model innovation Break down the key components of a business model, and learn how to spot and replicate successful business value propositions and strategies. |
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Growing pains: The challenging path to increase valuation Understand the connection between the financial side of growing a venture and the decisions executives make about new ideas and innovations. |
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Work groups Participants will work in teams to produce compelling and succinct Executive Summary presentations for the program culmination. Key presentation objectives include: concise, clear, and comprehensive positioning, description of market, solution to the pain, customer identification, and value proposition. |
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Digital and agile marketing for startups Think like an entrepreneurial marketing manager as you master foundational aspects of segmentation, targeting, and positioning to build awareness for your product or service. |
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Scaling up operations: Building deep and Explore ways to scale an entrepreneurial venture and the benefits of growth, including more innovation, more productivity, and better employee benefits. |
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“Shark Tank:” Articulating opportunities to attract resources and funding Bring together everything you’ve learned throughout Babson Build. Pitch your opportunity idea to your classmates and professors in a 10- minute demo. |
- RESUMEN
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Resumen
Fecha de inicio: Verano 2023 Fecha límite de inscripción y pago: Próximamente Duración del programa: 6 días Dirigido a: Estudiantes actuales de la Maestría en Administración de Empresas - MBA, Alumni de las Maestrías en Mercadotecnia, y MBA graduados en el periodo 2020 o 2021. Modalidad: On-site Inversión: Costo incluido en la matrícula de los estudiantes activos de la Maestría en Administración de Empresas. Alumni MBA y MCD podrán acceder al programa por un costo adicional. Lugar: Boston - Estados Unidos Lineamientos
- Las semanas internacionales son actividades complementarias y optativas para los estudiantes activos del MBA. No están obligados a participar.
- Ningún valor será reembolsable en el caso de que los estudiantes no puedan viajar.
- Las fechas establecidas para las semanas internacionales son determinadas por la universidad aliada y son inamovibles.
- DETALLE
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Babson Build
The Entrepreneurship Program for University Students is held on the beautiful Babson College campus, located just 20 minutes from downtown Boston. The College’s 370-acre campus in Wellesley, Massachusetts is a vibrant and diverse community of more than 2,100 undergraduate and 900 graduate students, nearly 250 full-time and part-time faculty, and a staff of 670.
During Babson Build, time is allocated outside of the curriculum for recreation and the opportunity to explore Boston, a city rich in history and culture. Nestled into the New England area of the Atlantic seaboard, Boston and its surrounding areas offer something for everyone to enjoy: fine dining, sporting events, museums, shopping, harbor cruises, and much more.
Program overview
Babson Build is designed as a course to be delivered at Babson College. The course will include case studies, break-out sessions, videos, group presentations, and lectures, and is designed around complementary topics. Strong emphasis will be placed on acquiring knowledge about the primary and secondary topic areas of entrepreneurship, as well as the development of strong negotiation skills. Students will be expected to complete assigned readings within the program to further develop their knowledge about entrepreneurship.
- CONTENIDO
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Innovation & creativity: entrepreneurial thought and action
Entrepreneurship is a way of thinking and acting. Examine how it impacts our behaviors, and learn how entrepreneurs act under increasing levels of uncertainty.
The entrepreneurial journey: Start › scale › exit
Entrepreneurship is more than just a great idea. Learn how to forecast— and finance—two or three steps ahead in order to smoothly scale, and even exit, an entrepreneurial venture.
Innovation dynamics and disruption
See how startups with limited resources are able to disrupt established incumbent firms, and understand the nuances of this phenomenon.
Business model innovation
Break down the key components of a business model, and learn how to spot and replicate successful business value propositions and strategies.
Growing pains: The challenging path to increase valuation
Understand the connection between the financial side of growing a venture and the decisions executives make about new ideas and innovations.
Work groups
Participants will work in teams to produce compelling and succinct Executive Summary presentations for the program culmination. Key presentation objectives include: concise, clear, and comprehensive positioning, description of market, solution to the pain, customer identification, and value proposition.
Digital and agile marketing for startups
Think like an entrepreneurial marketing manager as you master foundational aspects of segmentation, targeting, and positioning to build awareness for your product or service.
Scaling up operations: Building deep and
Explore ways to scale an entrepreneurial venture and the benefits of growth, including more innovation, more productivity, and better employee benefits.
“Shark Tank:” Articulating opportunities to attract resources and funding
Bring together everything you’ve learned throughout Babson Build. Pitch your opportunity idea to your classmates and professors in a 10- minute demo.
